I just got off of a webinar of Infusion CRM.
The presenter described how Infusion CRM can automate multi-step follow-up campaigns. It can run series of e-mails, voice broadcast, fax broadcasts, and mailings.
Infusion CRM also keeps all communication from newsletters sent, to prospecting calls, to fax broadcasts, to purchases, all in one place.
For certain small businesses, it may be the ideal solution.
It does have certain downsides though, like not currently being available offline (at the end of this year they plan to release Outlook integration) and if you run multiple websites with completely different product lines, they're shopping cart isn't going to work without some custom integration.
Beyond these few issues and a couple of minor other one's I think its a good solution.
In fact, I think that if you're an information marketer Infusion CRM may be the ideal Small Business CRM.
Monday, October 01, 2007
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